ITT Licensing™ extensively engaged in 2008 International Home and Housewares Show follow-ups on behalf of Invent-Tech inventors…

Good day, Juan C. Blanco, ITT’s Director of Product Licensing, checking in with our first post-International Home and Housewares Show entry here on the Invent-Tech Network Blog. Due to the voluminous and successful follow-ups with fellow 2008 International Home and Housewares Show exhibitors that ITT Licensing™ representatives have been conducting on behalf of Invent-Tech inventors, we have taken an extra week of hiatus from the Invent-Tech Network, and have a pleothora of updates to provide in this post as a result.

To begin with, we are pleased to report that ITT Licensing™  has been able to quickly develop a working relationship with a dynamic United Kingdom-based company that we had initially reported on in one of our March 18th entries (”ITT makes dynamic contact with global household products leader on behalf of Invent-Tech inventors during Day 3 of 2008 International Home and Housewares Show…“). We had elaborated extensively on the many impressive attributes of this manufacturer and marketer of a wide variety of household products in that posting, and had mentioned that we hoped to be able to begin sharing information on Invent-Tech inventor product ideas through the Innovation Direct™ program with them as soon as possible.

ITT Licensing™ initiated e-mail contact with the gentleman who had approached the exhibit booth before Day 3 of the International Home and Housewares Show had concluded, and matters have been going very positively since that point. Within a few days, ITT Licensing™ had put together a package of preliminary, non-confidential information on 8 Invent-Tech inventor product ideas and sent them to our contact. The gentleman responded within one business day to let us know that his company had an interest in obtaining more details on 4 out of the 8 items in the group, and had a colleague in their U.S. office send us a copy of their Mutual Non-Disclosure Agreement for review. After finding the terms to be more than adequate for the protection of Invent-Tech inventor product ideas, detailed design information on the 4 designated inventions was sent, and we now await the company’s further impressions.

Additionally, ITT Licensing™ representatives also initiated a mass e-mail follow-up campaign with fellow exhibitors at the event last week, reaching out to a total of 45 companies up to this point. The correspondence emphasized to the companies that ITT Licensing™, as the exclusive licensing agent for Invent-Tech inventors, could supply a constant stream of innovation for their evaluation and product line expansion. As of this writing, 3 companies have responded with an interest in joining the Innovation Direct™ program, and 2 of them have already been sent their initial Innovation Direct™ packages of Invent-Tech inventor product ideas.

The first manufacturer is an Ohio-based outfit that currently specializes in cooking and baking accessories, but that has an interest in reviewing all manner of household products. Accordingly, an eclectic group consisting of 16 Invent-Tech inventor product concepts was sent to the company earlier today and their impressions are now pending.

The second company that has already received an Innovation Direct™ package is an infomercial juggernaut that has been in business since 1991, and that has had an extensive string of successes with a variety of products on television in the years since. Enhancing the appeal of this outfit is the fact that they not only typically generate multi-million dollar revenues on each product they feature on television, but that they extend the product’s life cycle quite impressively through their formidable retail distribution network as well, as explained on their official company website. With product lines that feature all manner of household items as well as other popular categories such as exercise and fitness, ITT Licensing™ quickly put together preliminary, non-confidential information on 15 Invent-Tech inventor product ideas that represent a cross-section of the company’s varied product offerings.

Rounding out the trio is a Pennsylvania-headquarted company whose current portfolio of products include aromatic home accessories and personal care products. However, there is also an interest from them in other categories, including lawn and garden tools and supplies.  The company’s initial Innovation Direct™ package is currently being put together by ITT Licensing™   representatives and will be sent within the next few days.

As evidenced by today’s entry, the 2008 International Home and Housewares Show follow-up process on behalf of Invent-Tech inventor product ideas is well underway and expected to produce substantial results. Join us in 2 weeks here on the Invent-Tech Network Blog for all updates!

Add comment March 31st, 2008